Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 70,932 public Google Business Profile listings of massage therapists and spas across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- Reader question: is a deal site worth it for a new massage studio?
- The review count that puts a spa in the top quarter, and how to close the gap before the holidays
- The spa website mistake we see constantly: a service menu that lives in a PDF
- The next 30 days: put your regulars on the December books before the rush
- A one-hour checklist: text the clients who have not been back in 90 days
- The spa profile mistake we see constantly: the wrong primary category
- The next 30 days: the clients with FSA and HSA money left to spend
- A one-hour checklist: answer every Google review you left sitting
Contact
Corrections, questions about the data, or press: text or call (385) 386-3176.