<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Spa Marketing Lab</title><link>https://spamarketinglab.com/</link><description>Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for massage therapists and spas.</description><item><title>September is the cheapest month to fix your spa's marketing</title><link>https://spamarketinglab.com/blog/september-reset-for-your-spa/</link><guid>https://spamarketinglab.com/blog/september-reset-for-your-spa/</guid><pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate><description>Demand recovers in September and gift card season starts in five weeks. The four-week reset that puts a massage studio in position for the busy quarter.</description></item><item><title>Hiring marketing help for a spa, or doing it yourself: what a fair price is</title><link>https://spamarketinglab.com/guides/hiring-marketing-help-massage-spa/</link><guid>https://spamarketinglab.com/guides/hiring-marketing-help-massage-spa/</guid><pubDate>Fri, 28 Aug 2026 00:00:00 GMT</pubDate><description>What to keep in-house, what to buy, red flags in spa agency contracts, fair monthly rates by service, and why any provider should prove it first.</description></item><item><title>The massage calendar: gift card season, January, and how to survive the slow weeks</title><link>https://spamarketinglab.com/guides/massage-spa-seasonality-slow-season/</link><guid>https://spamarketinglab.com/guides/massage-spa-seasonality-slow-season/</guid><pubDate>Mon, 24 Aug 2026 00:00:00 GMT</pubDate><description>Month-by-month demand for a spa, when to start gift card marketing, what to run in the dead weeks, and the campaigns that fill a slow Tuesday afternoon.</description></item><item><title>Massage pricing, packages and memberships that actually hold clients</title><link>https://spamarketinglab.com/guides/massage-pricing-memberships-packages/</link><guid>https://spamarketinglab.com/guides/massage-pricing-memberships-packages/</guid><pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate><description>How to price 60 and 90-minute sessions, build good-better-best tiers, run a membership that beats the chains, and raise prices without losing regulars.</description></item><item><title>Should you raise your massage prices this year?</title><link>https://spamarketinglab.com/blog/should-you-raise-your-massage-prices/</link><guid>https://spamarketinglab.com/blog/should-you-raise-your-massage-prices/</guid><pubDate>Fri, 14 Aug 2026 00:00:00 GMT</pubDate><description>Rent, laundry, supplies and therapist pay have all moved. The arithmetic on a $10 increase, when to announce it, and what happens to your regulars.</description></item><item><title>The calls you miss while you are on the table, and what they cost</title><link>https://spamarketinglab.com/guides/missed-calls-online-booking-massage/</link><guid>https://spamarketinglab.com/guides/missed-calls-online-booking-massage/</guid><pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate><description>Why a massage business misses more calls than any other local trade, missed-call text-back, reminder timing, no-show policies, and how to price a lost hour.</description></item><item><title>The seven things a massage or spa website has to do</title><link>https://spamarketinglab.com/guides/massage-spa-website-essentials/</link><guid>https://spamarketinglab.com/guides/massage-spa-website-essentials/</guid><pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate><description>Online booking above the fold, service pages with prices, therapist bios, speed on a phone, gift cards, and the intake friction that loses first-time clients.</description></item><item><title>How to show up when someone asks ChatGPT for a massage in your town</title><link>https://spamarketinglab.com/guides/ai-search-chatgpt-massage-spa/</link><guid>https://spamarketinglab.com/guides/ai-search-chatgpt-massage-spa/</guid><pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate><description>What AI assistants read before they recommend a spa, the page structure they quote, review language that gets picked up, and the citations that matter locally.</description></item><item><title>Instagram and Facebook ads for a massage studio: creative that passes review and books</title><link>https://spamarketinglab.com/guides/instagram-facebook-ads-massage-spa/</link><guid>https://spamarketinglab.com/guides/instagram-facebook-ads-massage-spa/</guid><pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate><description>The imagery Meta rejects, offers that fill a Tuesday, budgets for one location, retargeting people who viewed your booking page, and gift cards.</description></item><item><title>Google Ads for massage therapists without getting your account flagged</title><link>https://spamarketinglab.com/guides/google-ads-for-massage-therapists/</link><guid>https://spamarketinglab.com/guides/google-ads-for-massage-therapists/</guid><pubDate>Thu, 16 Jul 2026 00:00:00 GMT</pubDate><description>Budgets, the campaigns that book appointments, the policy traps in the massage vertical, negative keyword lists, and a real cost per booked client.</description></item><item><title>The Google Business Profile setup that gets a massage studio into the map pack</title><link>https://spamarketinglab.com/guides/google-business-profile-massage-spa/</link><guid>https://spamarketinglab.com/guides/google-business-profile-massage-spa/</guid><pubDate>Thu, 09 Jul 2026 00:00:00 GMT</pubDate><description>Category choices that avoid the adult-services trap, services with prices, photo rules, weekly posts, Q and A seeding, and the booking link.</description></item><item><title>How massage therapists get more Google reviews without nagging</title><link>https://spamarketinglab.com/guides/get-more-google-reviews-massage/</link><guid>https://spamarketinglab.com/guides/get-more-google-reviews-massage/</guid><pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate><description>The front-desk ask that works on a client who just woke up, the exact text to send, timing that fits a massage session, and a healthy review pace for a spa.</description></item></channel></rss>